The global Moringa products market size was valued at USD 5.5 billion in 2018 and is anticipated to expand at a healthy CAGR (Compound Annual Growth Rate) over the forecast period. Moringa resembles a “vegetable tree”, full of minerals and supporting vitamins, making it a healthy super food. It is believed to have many benefits and its uses range from health and beauty to helping prevent and cure diseases.

This can be used in various forms such as Raw Moringa Leaves, Moringa leaf powder used in food supplements, tea, and oil. The market is driven by several factors such as growing need for nutritional supplements, improving health awareness among people, and shifting focus towards organic medication.

Moringa contains various healthful compounds such as vitamin A, vitamin B1, folate, calcium potassium, iron, and zinc. It is also extremely low in fats and contains no harmful cholesterol. Among all the vegetables, Moringa is commonly used by South Indians for its flavor and delicious taste in Sambar and curry preparation. Demand for the product is increasing due to its rich nutritional properties and low price, thereby boosting the growth of this market.

Although the product has various advantages but there are certain market entry barriers such as technological requirements for drying Moringa as well as requirements for organic certification. Drying Moringa leaves requires suitable drying equipment and logistical arrangements. Moringa leaves need to be processed directly after harvesting to prevent quality deterioration. In most of the countries, organic certification for moringa is mandatory before using it for nutritional supplements. Moringa cannot be exported if the product is not organically certified.